After a busy first half of the year, which passed through the Rio Boat Show in April and the Marina Itajaí Boat Show in July, Brazil's nautical season is heading towards its major finale of the year. From 24 to 29 September, São Paulo Expo hosts the 29th edition of the São Paulo Boat Show, presented as Latin America's largest nautical event.
What to expect from this edition
Over six days, the public will find the main launches in boats, engines, equipment, accessories, technology and services, plus exclusive experiences aimed at those who already sail and those who dream of entering the nautical world.
Because it takes place in São Paulo, the country's largest consumer market and home to many of the sector's investors and buyers, the event works as a strategic showcase: it is where shipyards and brands present their novelties to a qualified audience of entrepreneurs, professionals, investors and enthusiasts.
A piece of the Ocean Economy calendar
The São Paulo Boat Show is part of the national calendar of Boat Show Eventos, Latin America's largest organiser of nautical shows, which in 2026 travels through cities such as Rio de Janeiro, Itajaí, Brasília, Salvador and Angra dos Reis.
More than a boat exhibition, each of these fairs sets an extensive supply chain in motion: industry, commerce, services, tourism, technology, marinas, insurance and professional training. The deals closed at the stands, the partnerships started in the aisles and the visibility gained by brands turn the event days into economic impact that stretches over months.
An expanding sector
The strength of these shows tracks a positive moment for Brazilian boating. With the industry concentrated especially in the south of the country, Brazil has been expanding production, exports and international presence, and events like the São Paulo Boat Show help bring this productive potential closer to new buyers, markets and opportunities.
For those who live and work with the sea, the message of the 2026 calendar is clear: Brazilian boating has a full agenda, a growing audience and an increasingly robust ecosystem. The São Paulo Boat Show closes the year showing that the sector never stops sailing.
Event details
- Event: 29th São Paulo Boat Show
- Date: 24 to 29 September 2026
- Venue: São Paulo Expo, São Paulo (SP), Brazil
- Organiser: Boat Show Eventos
With information from the São Paulo Boat Show / Boat Show Eventos.
By: Redação Mundo Mar
Photo: Mundo Mar
